two weeks in london... what an amazing trip. honestly, every time I visit, the experience gets better and better. it's almost starting to feel like a second home now. not to mention, the time away from nyc was much-needed. it put me in a fresh mental space, and with my new site and ASOS Insider account having both launched, I feel like I’m where I need to be to really get the fall moving in the right direction.
from the time I started working at ASOS (a british company fyi), I’d heard tons of stories about sketch london. if you've never heard of it, it's this posh little tea and pastry shop/restaurant/ballers club in mayfair—think soho house meets magnolia bakery meets starbucks, haha. having heard so many different opinions about the place, I didn’t really know what to expect, but let's just say that now... I totally get all they hype.
take an amazing interior, add some dimmed lighting, lots of pink, amazing treats, and throw in a funky bathroom from the year 2316, and that's pretty much sketch in a nutshell. branded with an air of exclusivity and the misleading idea that everything is super expensive (it’s not—i spent 10 pounds for all that i got, and it was worth it), it’s definitely a cool place to check out if you’re in the area. bring a friend or two, put your phones down, and just talk—and then go take bathroom selfies, of course. -j