flashbacks to the 9-to-5 life...
being a full-time blogger/influencer/cool kid/whatever you want to call it is the dream (one which i worked my ass off to realize), but for a long time, it was a different story. here’s a quick look at what (else) my days used to consist of…
social media executive, ASOS US
i served as the social media executive for ASOS's US office, managing the curation, creation and scheduling of content for our various channels. from photographing bespoke content for our US customers to analyzing performance and insights to promote further growth, the role was a dynamic one that kept me on my toes and helped me develop as both a creative and a strategic thinker.
ASOS MAN: @asos_man
the most exciting part of this role was owning our US menswear instagram. i had the opportunity to develop this channel from its inception, conceptualizing and realizing everything from the aesthetic of the account to setting our KPIs and goals. i also led the strategic growth initiatives for this platform, ranging from organic practices to push engagement to our influencer collaborations.
the ASOS insiders: @asos_jovel
outside of the office, i had the privilege of serving as one of ASOS’s social brand ambassadors. the ASOS Insider program consists of a special group of influencers who eat, sleep and breathe (and, of course, dress) the ASOS way. in this role, i connected with our customers in a more direct way, posting my looks, life and inspiration on my personalized ASOS instagram account.
editorial writer & photographer, Macy's mBLOG & Social Media
prior to ASOS, i was a member of the social team at america's favorite retailer, Macy's. working on the menswear, women's accessories and home families of business, i created copy for the company's various channels, the blog, fashion office seasonal publications, and national print and digital campaigns, including black friday, cyber monday and holiday. and, from working the thanksgiving day parade to covering in-store events, the photography side of my job added a little something extra to my day-to-day routine in the office. one of the best parts was the team structure. i was able to work directly with my creative directors (of all levels), sharpening my ability to not only think of creative ideas, but also learning to manage them like a boss.
merchandise assistant, fragrances & grooming buying team, macys.com
my first job out of college was also at Macy's on the digital buying team for fragrances and men's grooming products. i'm so grateful for this role because it not only taught me some major fundamental lessons about surviving in the corporate world, but it also gave me an amazing inside look at the logistics and management of a major retailer. these important gems of knowledge have helped me out in every role since, and even in my personal endeavors as an influencer. hello, when you know how a retailer works, you know what a retailer wants.