Bacardi: Editorial Marketing Asset Package

Client: Bacardi
Year: 2022
Role: Content Producer
Brief: Multi-channel content creation for their brand usage featuring Bacardi Ocho (on the rocks & Ocho Old Fashioned), mixed media optimized for social across dimension formats.

Developed a polished editorial content package for Bacardi for direct brand use (non-influencer, non-sponsored distribution). Interpreted the brief to create elevated stills and short-form video assets aligned with brand guidelines and broader campaign themes. Delivered a cohesive set of visuals designed to support Bacardi’s marketing initiatives across digital channels.